Content marketing is the new black in 2021, it seems. More specifically, digital marketing to complement the virtual-run, pandemic world. AWeber is an email marketing platform. From cost to features to customer service, this review of the AWeber email marketing platform will cover it all. We will look at the pros and the cons and come up with a rating out of 5 stars. Stay tuned to judge for yourself if the AWeber email marketing platform is the right email marketing platform for your business.
Let’s start with the positives. Here is what I love about the AWeber email marketing platform:
1. Ease of Use
Admittedly, I am not the most tech-savvy person in the world. This was fine when using the AWeber email marketing platform as it was extremely easy to use. I was able to navigate the platform and access all of the functionalities without assistance from anybody else. The interface is most definitely user-friendly. I believe most office staff could pick up how to use the AWeber email marketing platform quite quickly and easily!
2. It’s Relatively Affordable
The AWeber email marketing platform’s price point is comparable to that of its competitors. There are also discounts if you pay in lump sums (i.e. quarterly or annually). This is beneficial for businesses that get their marketing budgets in one lump sum at the start of the fiscal year.
3. All Plans Are Feature Packed
While there are different plans based on your business needs, the AWeber email marketing platform offers its core functionalities in each one of its plans. This is impressive as many of the AWeber email marketing platform’s competitors require their clients to purchase more expensive plans to access functionalities. Above all, if you run an affiliate marketing business then this tool can provide good resources for e-commerce growth. It provides user data analytics that you can follow to create advanced campaigns. With these features, you can broadcast messages in a matter of minutes.
4. A Free Version is Available
An entirely free version of the AWeber email marketing platform is available to you if you are apprehensive about investing money into email marketing. This also gives you a chance to test out the AWeber email marketing platform before committing to investing your money into it. The free version allows you to add up to 500 subscribers. And you can send only 3000 messages per month. This autoresponder also lets you use the Email Automation tool to create a simple campaign.
5. Beautiful Email Campaigns With Beautiful Landing Pages
The AWeber email marketing platform gives businesses the ability to create truly beautiful email marketing campaigns and deliver them with ease and efficiency. Within these email campaigns, the platform allows you to attach landing pages that your customers are taken to and prompted with a call-to-action (ex. prompt to download newsletter). Furthermore, you can use an email template or create your own. With a single click, you can send emails to thousands of your subscribers’ email addresses. To be able to create these multi-step marketing campaigns easily and efficiently is a game-changer for busy business owners everywhere.
6. List Building Made Easy
Aweber offers functionality to build email Lists which are vital for any e-commerce or online business. This software is also compatible with WordPress and can easily be integrated into your website. It allows Sign Up Form split testing which is helpful to identify working forms to increase subscribers and grow an email list. With features such as RSS to email, Drag-and-drop email builder, Dynamic content, AMP emails, Behavioral automation, and Thousands of professional images you can considerably create an excellent automation business.
7. Free Migration
Out of all the benefits, the best one about this software is that it allows free migration from other email marketing tools. It let you import your account from other autoresponders to Aweber.
Now that I’ve completely sold you on the AWeber email marketing platform, let’s discuss the inevitable downsides to the platform. Nobody’s perfect, right?
Here are the cons of the AWeber email marketing platform:
1. Live Support Delays
Despite presenting as a platform that offers 24/7 live support, I experienced a wait of 8 hours for support. This is a point that has been echoed amongst others with who I have discussed the AWeber email marketing platform. I would love for there to be 24/7 live support, but if this is not possible then transparency is most important. Be honest about wait times, so we can plan our day!
2. Old-Fashioned Design
While it’s not universal amongst all of the AWeber email marketing platform’s templates, some of the email templates look a bit dated. A few of them look, dare I say cheesy. To clarify, the majority are beautiful as described above. It would just be nice to make sure they are all updated!
Aweber offers Pro and Free plans. The free plan has several options to get you started in email marketing. Pro Plan is $19/mo with a limit of 500 Subscribers. 501 -2500 Subscribers cost $29/mo. If you are not happy with this product and don’t want to continue then it is pretty much easy to cancel Aweber’s membership.
In addition, there are several autoresponders available to choose from which let people send subscriber newsletters to offer products and services. Following are a few of Aweber’s Competitors that you can also check before choosing this software:
Now that you’ve heard the good, the bad, and the ugly about the AWeber email marketing platform I have come to my final verdict.
If I had to rate the AWeber email marketing platform out of 5 stars I would give a 4.2! Having 2 small cons amongst many great attributes makes the AWeber email marketing platform a solid choice for your business’ email marketing platform. What’s your verdict on the AWeber email marketing platform after reading my article? Let me know if a comment down below.
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