Currently, automation has reinvented the way businesses are conducted. Most individuals resortto automating their day to day businesses to make work more comfortable and efficient. Autoresponder is an example of these automation services. Autoresponders are messages automatically sent to individuals in your email list. These messages are only activated when an individual sends an email to another email or by an individual’s action in a particular site.
Autoresponders have brought so much sense to email marketing. The relationship between the two has enabled one to send multiple messages to many individuals at a go. For instance, autoresponders immediately send a welcome email to anyone who signs up on a particular site. I believe that autoresponders, to email marketing, have saved an immense amount of time on email. Besides, Autoresponders can be a great source of income if well used.
Types of Autoresponders
As stated above, an autoresponder is a software created to respond to emails sent by an individual automatically. This system controls the sequence at which each email should be sent. Despite having the capabilities to reply to emails automatically, it recognizes the type of emails to ship to an individual depending on their activities on a particular website. There are types of email autoresponders one should consider when setting up this system:
1. Drip/lead-nurturing autoresponder email
Assuming that several individuals already log into your website, it is essential to categorize them according to their intention towards your website. Some individuals may be willing to purchase a product or service from you. There might be those willing to buy but want more details, and there are those interested in getting into your email list but aren’t into the idea of buying anything just yet. In short, recognizing what your clients expect and understanding what you need to offer is progress on access to more clients. You have to send automated messages to potential clients.
Here’s what drip autoresponder email all about, it gathers potential leads or, instead, potential clients interested in your product or service. Once this is done, emails are sent to these leads. For instance, the email’s content may probably be how specifically a particular product or service will solve your reader’s business problems, just like storytelling, displaying this information from one email to another. Keep in mind, including references from online links or books you’ve written captures the reader’s attention. There will be those that will buy the book and those who did not. Grouping the individuals makes it easy to know which type of email to send to an individual.
2. Webinar autoresponder email series
Webinars are online meetings held by a group of people. Undoubtedly webinars have proved to be valuable to individuals marketing ways to run a business and earn more income. Like lead nurturing emails, webinars also recognize potential clients according to action they undertake on your website. Activities they undertake on your website make it easier to determine what emails should be sent to them.
For instance, the webinar has ended. It is vital to take note of the attendance. By doing this, one can categorically group what emails to send to individuals that attended the meeting and those that don’t. For example, one can automatically send emails to clients that didn’t participate in the conference, notifying them when will be the next meeting.
3. Sequence emails
Just the fact that readers purchased your e-book doesn’t mean the content in your e-book is all they wanted. For example, the content was about real estate; one can create an email talking about potential regions that would blend with real estate business and what factors favor this type of business. Create another email talk discussing the advantages of investing in real estate. After all, these are done, the idea is to release these emails to potential customers in a sequence. You will notice just by writing these sequence emails; one ends up with a new book. For instance, one can call it “The Age of Real Estate business.” Sequence email involves maintaining the client’s attention by having relevant ideas to share and products or services being sold.
Importance of Autoresponder
- It saves time. Because of an autoresponder, an individual is not glued to the computer sending numerous emails to different people. Less time is spent on sending emails since it is now automated.
- Few resources are spent on marketing. You can imagine how much your pockets will fill when one resorts to using email autoresponder. When marketing emails are sent to potential clients, it is basically to reduce the need to hire marketing agents.
- Delivery of email is always on time. The fact that autoresponder is automated creates the assurance that emails will be sent to their clients on time.
- Autoresponders creates a better working relationship with clients. Just sending emails to clients concerning a product or service keeps the company or an individual on better terms with their prospects.
- Influence more subscribers to your site. If an individual has relevant issues to address and has other sites like YouTube and blogs, he/she is definitely on the way to accessing more clients. It merely involves using this system to direct your clients to the relevant sites related to their expectations.
List of Autoresponders:
- GetResponse (30 Days Free Trial)
Autoresponder has changed the way email marketing is conducted nowadays. Many individuals or companies currently use these systems since it has made business easy and efficient. Companies or individuals are continuously designing better ways to market their services. We can’t blame them competition in the current business world focusses on customer satisfaction.You have to be willing to deliver your promise to your clients. Just because one thing may be going your way, in this case, an autoresponder with email marketing, it doesn’t mean sending typed emails will be forgotten. There are occasions or two that an individual will end up sending emails manually. That said, I believe we have autoresponder as one of the automated systems in the current world, making businesses run smoothly.
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