GetResponse is a marketing platform that offers landing pages, advanced automation, and CRM. It is a tool used in email marketing. The rating of this platform depends on the variety of advanced features it has. It offers a discount to NGOs, and their entry plan is reasonably priced. GetResponse is the easiest tool available with several pro features for newsletters. It is a polish-based company that has reached 182 countries. It has surpassed 1billion subscribers meaning they work with a lot of emails.
Features of GetResponse
It is a complimentary service to email marketing, from simple custom landing pages to A/B testing, video email marketing, to comprehensive design testing. Landing pages are part of the conversion funnel. It is a new feature that ensures traffic generation. It also acts as an online store since it involves payment processing.
Automation of GetResponse is a feature worth talking about as it improves its functionality. It enables advanced automated campaigns based on situations or triggers such as sales. It is powerful and very user-friendly as it is making work more comfortable. This feature is essential as it enables processes to continue without having to involve yourself.
One can get also get access to webinar features on higher-tier plans. It also has an inbuilt CRM extra, which you don’t quickly get in email marketing platforms. It has helped a lot of businesses do their operations efficiently and automated. We are going to take a more in-depth look at this beautiful tool.
GetResponse is a great tool for eCommerce websites which also allows integrations with WordPress sites. Its plugin is available for WordPress and also offer integration to other platforms.
It is by far the best tool to send newsletter and create automation workflow campaign.
Pricing and Plans
GetResponse offers different pricing for a wide variety of businesses. The cheapest plan is the $15 plan, which is paid monthly. It enables one to get in contact with up to 1000 subscribers. Packages with access to the Auto funnel feature begin at $49 per month with a plus plan. Small businesses with 2500 contacts in their marketing database pay $25 per month for GetResponse. Also, it has one of the lowest prices seen in this space. Moreover, It becomes an even better deal when you consider there are no sending limits. It is becoming a more common practice among email marketing services. The range of pricing is well balanced and anticipates what startup businesses need for marketing.
The basic plan scales up to a maximum of $450 per month for 100000 contacts. Each program is available on a month-to-month basis. If you register for an annual contract, the price goes down 18 percent for all tiers. If you prepay for two years of service delivery, you are given a 30 percent discount. Campaigners offer no such deal for annual registrations.
GetResponse professional plan begins at $99 per month for 5000 contacts. It adds an unlimited webinar feature, marketing automation, and complete landing pages. It enables you to create templates for emails based on customer action, like leaving a shopping cart. The automation feature also lets you create workflows to send auto-responder emails based on activities like filling out a customer form. Automation takes time and trial and error to set up but usually rewards the business with opportunities to retain customers, push sales, and find ways to segment the audience.
1. Intelligent list automation
It is what gives this tool some power over other tools used for the same purpose. List automation allows one to customize or add a condition that helps to categorize your subscribers automatically.
2. Conversion funnel and landing page function
It is a lead generation feature that enables one to get landing pages and sales for different business areas. It is excellent and mostly used by those promoting webinars or running e-commerce sites.
3. Its Design and spam testing
GetResponse is both useful and easy to use. This function costs a bomb, or either does not work with other tools. With the GetResponse, your good to go as it covers all these issues.
During deliverability tests, the score was too low. Many people felt like it still needs something more to be complete. It is what let Get Response down slightly.
GetResponse is recommended if;
1. You want to get customer leads
GetResponse has been tested and confirmed to be truly built for inbound. It offers a landing page editor, Google Analytics, flexible forms, and sophisticated automation for segmentation and emails. GetResponse enables an individual or a business to capture new leads. It has made webinar hosting easier than before by allowing one to host on-demand webinars. The new conversion funnel feature will enable one to do all these tasks in an organized manner. It also tracks where conversion rates are high and best.
2. You’re in e-commerce
GetResponse is packed with features that help an online store owner drive more sales. It is also helpful in integrating with platforms like Shopify and Magento, dynamic email content, abandoned cart campaigns, and sales tracking. These are available from the professional plan and upwards. It also benefits those who opt for a cheaper essential plan.
3. If you want sophisticated automation
GetResponse workflow builder is fascinating. It enables one to set up automation for different activities. The actions include sending emails, contact tagging, assigning lead scores, data updates, and segmentation. They are available on a higher tier plan only.
GetResponse is not recommended if
1. You need reliable deliverability rates
Deliverability is essential for any email marketer. GetResponse still needs to improve in deliverability tests. Deliverability changes, and hopefully, in the future, this will improve.
2. You’re after a free plan
GetResponse doesn’t have a free plan. What it has is a free 30 days’ trial. However, other tools offer free programs, including Mail Chimp, sender, Omni sends, send pulse, and Moosend. These are just a few of them; they are quite a number of them.
GetResponse has been seen to come to the rescue of many. Its ability to have all these features and the use of ease has helped newsletters. It’s part of the automation mechanism for listing, and its flexibility makes the tool impressive. Its templates are responsive and promising to come up with something useful. They further made work more manageable by creating an app for Android and iOS. It enables users to not only track but also send newsletters comfortably. It would be great to see an upgrade in deliverability rates despite it performing well in other areas. GetResponse is versatile enough to serve almost everything as an email marketing tool. For business leads and sales growth, Get Response is for you.