How To Grow Your Email List With A Contest

You need to create an email list of customers and potential customers. You must constantly add new updates to fill your sales funnel, and once someone buys your product, that person is more likely to buy something from you in the future. A better way to expand your email list is to hold an online contest. Contests not only allow you to create something useful and beneficial for your audience on a particular topic but also create more engagement, usually daily with your target market. You can create a contest which everyone must send their email address to enter. 

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Who is your target audience?

If you don’t know who your target audience is, you can’t do anything by creating content, developing products, or holding a contest. Knowing your target audience allows you to know when, what, why, where, and how you will move forward. All you do about your audience is to provide value.  

Objectives of your contest

One of the objectives, in this case, is obviously to develop your email list. But do you want to promote a specific product in the list you create? If you want to launch a new product and make sales? Know the objectives of your contest so that you can make sure you do what needs to be done to achieve that goal. 

Goal-oriented email templates

The right tools for your contest 

There are many tools you can use for contests. Every social platform has its own approved contest software. If you want to hold a contest on Instagram and Facebook, check out ShortStack. Get your contest to market. Do not have a contest without adding the marketing element. Consider this as you would with any product you want to launch. You’ll want to show ads online and share them widely on all social media platforms. Social networks like Facebook and Twitter are absolutely perfect for marketing your contests and getting tickets. 


When the contest is over, stay with everyone. Announce the winner and interview them. Interview the first three rounds. Send scheduled emails to all those who have registered for the contest. Organizing a contest to increase your list is a great way to achieve your list growth goals. Treat the contest like you would with another product to promote, launch, test, and improve it for the next time. Online contests are a great way to interact with your audience and increase your mailing list. When people are engaged and interact with your business, it helps drive sales and profits. This is one of many techniques to build and grow your email marketing list.

Our Favorite Tools to Grow Email List:

  1. GetResponse
  2. Aweber
  3. MailChimp
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