Dropshipping is a new business model which is helping people to make money online. Dropshipping helps you to sell goods by enlisting the aid of a supplier who stores the inventory and ships it for you. You pay the supplier the wholesale price while maintaining leverage over the price your customers see in your Shopify store.
When a customer purchases in your shop, you buy the goods from the supplier and choose how to send them to the customer. There’s no need for you to keep inventory or ship things yourself.
Products are the most essential part of your dropshipping business; the products you sell will determine how you operate your online store, how you market it, and who you sell to it.
What is the concept of dropshipping?
Dropshipping is a business strategy in which e-commerce merchants sell goods without having to have any inventory on hand. When a store owner receives a customer’s order, they simply contact the supplier, who then ships the items directly to the customer’s door. Dropshipping apps like Oberlo allow you to add items from a variety of suppliers to your store to help you develop your business.
Dropshipping is a great way for new e-commerce entrepreneurs to get their feet wet. It’s easy to set up and maintain, and it doesn’t cost a lot of money upfront. You don’t have to leave your job to start a profitable dropshipping business; you can do it in your spare time. Besides, there are several dropshipping strategies you can use to increase traffic to your store.
What exactly is Shopify?
Shopify is the most popular e-commerce site for entrepreneurs who want to open their online stores. Shopify is easy to use, particularly for a Shopify dropshipping store, so even if you don’t have any technical knowledge, you’ll be able to create your store. It’s ideal for business owners who want to open their e-commerce shop quickly and easily. Additionally, by using Shopify, you will have access to the vast array of Shopify themes and applications available on their website.
How does it work?
Now that we’ve explained what Shopify is and why you should use it, let’s move on to the next question: “What is Shopify, and why should you use it?”It’s now time to demonstrate how it works in practice. In essence, Shopify serves as the base for your online store.
It’s an e-commerce platform that gives entrepreneurs the foundation they need to launch and design their shop, and its backend allows you to run your company without having to pay for hosting.
You’ll need to pay Shopify’s reasonable monthly fees, and your e-commerce store will be up and running in no time. You can rely on Shopify to keep your store running smoothly while you concentrate on growing your company.
All of this applies to Shopify dropshipping stores as well; they’ll follow the same guidelines as normal Shopify stores, with the exception that you’ll need to install the Oberlo app to source items.
Why should you use Shopify to run your dropshipping company?
Although several eCommerce platforms can power your dropshipping business, Shopify remains one of the most popular platforms for merchants. Shopify can do this because it is:
- Pleasant to drop shippers – One of the best aspects of Shopify is that the platform is well-suited to dropshipping. Oberlo, a dropshipping app that only works with Shopify, is one example.
- It’s packed with useful features. – Shopify has a lot of features that can help you start an e-commerce store (not just a website). Shopify has features to manage your sales, marketing, and payments in addition to its online store builder, which allows you to design and set up your site.
- Simple to use – Shopify is one of the easiest-to-use platforms available. It has a lot of features and functions, but it doesn’t get confusing. The business does an outstanding job of explaining how to use its tools to merchants.
When you dropship on Shopify, you’ll never have to worry about having too much inventory because you’ll just order what you need to satisfy customer demand. This method differs from a traditional e-commerce company, which entails either product manufacturing or bulk purchases from a wholesaler.
If you intend to use Oberlo dropshipping with Shopify, you’ll be able to manage your inventory with just a few clicks – yet another explanation why Shopify dropshipping is so easy.
[Step-by-step guide] Building a Shopify dropshipping site
So you’ve decided on a product or niche and are ready to begin building your Shopify store. Here’s a thorough rundown of the measures you can take to get your dropshipping website up and running to assist you.
Register for a Shopify account.
First and foremost, sign up for a Shopify account. To get started, go to their website and press “Get Started.” It’s best to have a store name in mind when doing this because it’s one of the first things you’ll need to do to create an account.
Shopify will then ask you for some additional details, such as if you’re already selling a product and your physical address. You’ll be taken to your store’s backend once you’ve entered your details.
The following is the format for your Shopify backend URL: admin.YOUR-STORE-NAME.MYSHOPIFY.COM Shopify will give you an email with your store’s URL, so save it as a bookmark for quick access.
If you’ve completed the registration process, you’ll be taken to your Shopify dashboard. You have many options at this stage, including designing your store, registering your domain, and adding items, among others.
What is my recommendation? Start by adding items to your shop. For a variety of reasons, I suggest that you begin with this task:
-It immerses you in the process of establishing a shop. Adding items to your Shopify dropshipping cart will take minutes — literally. Setting up your products on Shopify is as easy as a few mouse clicks, as you’ll see below, and the simplicity of the whole process eases you into the process of building your store and creates your momentum.
-It will simplify the design level (and more fun). Building a site around popular goods is much simpler than starting from scratch. Since you already took the time to add things to your shop, you won’t have to imagine what your store will look like with goods when it comes time to choose themes and models.
Add products from Oberlo
Adding items that you want to dropship has never been easier thanks to Shopify’s acquisition of Oberlo*. Here’s how to do it:
1. On the left-hand side of your dashboard, press “Products.”
2. Click “Find more things to sell” under “More acts.”
3. The Oberlo interface will appear, enabling you to check for goods and suppliers. In the search bar, type in the items you’re searching for.
4. Go over the findings and pick the things you want to include. You can do so by selecting a product using the “Pick product” function.
5. On the product tab, you’ll see the supply and delivery costs, as well as a pricing area for entering your retail price. Click “Add product” when you’re done, and Oberlo will add the item to your Shopify store.
6. If necessary, repeat steps 4 and 5.
*While Oberlo is Shopify’s default dropshipping app, you can always use the Shopify marketplace to find a different solution.
Edit the product’s details.
Return to the items backend of your Shopify store once you’ve finished adding Oberlo products. You can now see all of the Oberlo things you’ve applied.
At this stage, you can go through each product and make changes to the item information. Some product names and explanations (like the one below) are stuffed with keywords, and you’ll need to change this information for your store. To make things more attractive, inject some personality and copywriting flair.
This is also an ideal time to add product tags. Tags may be used to categorize items by labeling them. If you’re selling clothes, for example, your tags may say “summer,” “fall,” “skirts,” “dresses,” and so on. I chose tags like “plain,” “printed,” “strong colors,” and “mesh” for my leggings store.
Make your sets.
Consider collections to be product categories that help your customers identify products based on their style, category, and other criteria. Here are a few examples of the different kinds of collections you can make:
1. Products on sale
2. Type of product (dresses, shirts, outerwear, etc.)
3. Customer profile (men, women, kids)
4. Color of the label
Create a storefront and a plan for it.
You should start designing your store after you’ve set up all of your items. To get started, go to your Shopify backend and press “Online Store” in the left-hand sidebar. You have the option of using one of Shopify’s free themes or exploring their marketplace, depending on your budget.
Customize the website’s appearance and feel.
You’ll be taken to your theme designer, where you can change your online store’s look and feel. Click through the options on your theme builder’s left-hand toolbar to customize the elements of your web, and then go from there. The details of this stage will differ depending on your chosen theme.
You can upload a logo and configure its size and placement on your site if your theme has a header (which it most definitely does). If your theme includes a slideshow, you’ll need to upload photos for each of the slides. There’s no need to leave your theme editor to check for photos or preview how they’ll look on your site because you can do it right there.
The following step is to build pages for your website. This may include the following:
- About this page
- Contact page
- Returns & Shipping
- Frequently Asked Questions
To make a page, go to your Shopify backend’s left-hand menu and select “Pages,” then “Add Page.”
Create a navigation plan.
Once you’ve set up your pages and sets, you can pass them on to the navigation settings. You’ll decide which pages or collections will appear on your main menus at this stage.
Make changes to your site’s default settings.
Let us now turn our attention to preferences. This is the portion of your Shopify backend where you can change the title and meta summary of your account. This is also where you’ll put your Google Analytics and Facebook pixel codes. Click the “Preferences” icon on the left-hand menu to access it.
When you get to that tab, you have three choices on how to proceed:
1. Incorporate Shopify with a third-party domain.
If you already have a domain (for example, via Bluehost, Hostgator, GoDaddy, or another provider), you can link it to Shopify so that the device points your domain name to your Shopify store.
2. Add a domain to your Shopify account.
You can also move your domain to Shopify and maintain, pay for, and renew it directly from the Shopify backend. Please bear in mind that both Shopify and your domain provider will have clear instructions about how to do this, so double-check with both to ensure that you can move your domain.
3. Get a new domain name.
You don’t have a domain name yet? You can purchase one from Shopify. The cost of a custom domain starts at $11 per year.
Make arrangements for payments.
Payments are the next step. Click “Settings” on the left-hand menu, then “Payment Providers” to access your site’s payment settings.
Shopify Payments and PayPal seem to be allowed by default, but if you want to use other payment services or accept different types of payments (for example, Amazon Pay, Bitcoin, Dwolla, Affirm, and so on), you can do so on this link.
Look at Shopify’s dropshipping apps.
Congratulations if you’ve made it this far! Your Shopify dropshipping company now has a nearly operational website!
Now that your site is a little bare-bones, it’s highly recommended that you use the Shopify app store to add some bells and whistles.
Oberlo has been listed many times in this guide, and for good reason: as a Shopify-owned dropshipping app, Oberlo’s integration with the platform is as simple and seamless as it gets.
Shopify instantly takes you to the Oberlo app when you go to your “Products” tab and press “Find more products to sell.”
Features to look for:
- Dropship items can be easily imported into your Shopify store.
- Oberlo handles order fulfillment directly, so you never have to contact or maintain inventory.
- Receive automatic notifications from manufacturers on order quantities and pricing.
- Brand customization options include the ability to alter product names, specifications, and pictures.
- Set up price rules and manage prices in bulk with automated pricing features.
- You can monitor all of your orders with shipment monitoring.
- You should bring in a team to help you run your store with multiple user support.
- Look for items that you’re already selling on Oberlo.
Pricing: Free for users with 500 or fewer products and up to 50 monthly orders; $29.99 for users with 10,000 or more products and 500 monthly orders; $79.90 for users with 30,000 or more products and unlimited monthly orders
Dropshipping on Aliexpress
Do you prefer AliExpress dropshipping? Consider Aliexpress Dropshipping, a Shopify app that lets you import Aliexpress goods and sell them on your website. Order fulfillment can be completed with a single click, and customer notification is simple and fast. The app also has an auto-updating feature that keeps your pricing and stock levels updated.
Features to look for:
- You can use the app’s search and import features to find goods and then import hundreds of them into your shop.
- Order fulfillment is a semi-automated process that starts with a click on the app’s “Order Product” button. The rest will be done by Aliexpress Dropshipping.
- Prices are updated regularly.
- You can import products when browsing AliExpr using the app’s Chrome extension.
Pricing: $5 per month for up to 5,000 AliExpress imports; $10 per month for up to 10,000 AliExpress, Alibaba, and other marketplace imports; $20 per month for up to $20,000 in AliExpress, eBay, Amazon, Alibaba, and other marketplace imports.
The advantages and disadvantages of dropshipping
There are several benefits of using drop shipping for your e-commerce shop, but there are also several drawbacks. We’ll take a look at all of them further down.
Advantages of Dropshipping
There isn’t a lot of money required. One of the most attractive features of dropshipping is that you don’t have to spend a lot of money to get started and you don’t have to buy inventory. Only after the product has been bought and the customer has paid you should you pay for it.
It’s easy to handle. It’s simple to set up and run your store because you won’t have to buy, store, maintain, or ship inventory. This also allows you to devote more time and energy to the design of your store and product marketing.
There aren’t many overhead expenditures. You won’t have to pay for inventory upfront, and you won’t have to pay for other traditional e-commerce expenditures like inventory storage or fulfillment.
You can sell a wide range of products. There are plenty of items to add to your dropshipping shop, and with no upfront costs, nothing is stopping you from offering a diverse range to your customers.
It’s simple to extend. The dropshipping business model allows your suppliers to do the majority of the heavy lifting, allowing you to broaden your inventory and e-commerce business.
Margin levels are usually poor. Because of the simplicity and low cost of setting up and maintaining a dropshipping shop, there is a lot of competition in the dropshipping space, so retailers often price products extremely low.
Stock and supplier problems are beyond your influence. It can be difficult to ensure that goods are still available when you don’t stock and maintain your inventory, particularly when you’re dealing with suppliers who also supply products to several other retailers.
The cost of shipping could be higher. Shipping costs can become complicated and expensive when you procure goods from different suppliers. If a customer orders four items from your store, each of those items which ship from a different supplier around the world, resulting in four separate shipping fees. And you’ll almost definitely have to pay the bulk of these various shipping costs because the customer thinks he or she is buying from your store alone, rather than from four different suppliers.
Customer service can be difficult. Mistakes happen in e-commerce, and when you’re dealing with several vendors and aren’t specifically handling inventory, it’s almost inevitable. To name a few examples, you could sell a product that is currently out of stock, a shipment could go missing, or a customer could receive the wrong item.
How To Find A Winning Product
A big question most beginners face is how to find a winning product for a dropshipping store. I mainly used two methods, One scanning AliExpress and Social Media to find any product and second, I use Sell The Trend App which saved me a lot of time. When you are trying to find a winning product then ask the following questions:
- Does this product solve a problem?
- Does it have a wow factor?
If your selected product fits these criteria then you will have a good run in Dropshipping. Avoid following Youtube Winning product lists because everyone watching those videos will try to sell same product. This results in more competition and advertisement costs.
If you are lazy like me then use the Sell The Trend app. This will definitely give you a head start. If you want to check it then click here to Visit the Official Website.
How To Promote A Shopify Store
So your Shopify store is ready and you published it, Now? The next step is making people aware of your store. You can use Influencers to get a shout-out on their social media profiles such as Instagram or TikTok.
Find an influnecer in your target niche and ask him what they will charge for a 24 hour shout out. Talk to atleast 10 and then select 5. Dont have them post at same time as other influncers. This way you wont be able to track which one made you a sale. Try one by one.
Another method is using Paid Advertising. Create a page on Facebook and run ads through it. You will have to read Facebook Ad policy and understand them. Most beginners get their Facebook ad account banned for violating Facebook terms unintentionally. Learn skills from Facebook Ads Blueprint which is FREE.
With Shopify, starting a dropshipping company is shockingly simple and requires very little upfront capital. Take a day or two to find a product, then use Shopify’s simple platform to construct a website. After that, try out various marketing strategies to see which ones are more effective at driving traffic and sales. You’ll be able to run a successful dropshipping company in a matter of weeks or months if all of these measures are followed correctly.